A brand evolution to position Hairless Dog for growth
Hairless Dog is the first American 0.0% ABV craft beer brand, with truly alcohol-free products. Their goal is not only to create delicious NA beers, but to raise the bar of the entire NA category. We worked closely with the founders to create a brand refresh that’s confident, bold and fun — a brand both beer drinkers and non-drinkers can be proud to rep.
ROLE: CD / Designer / Art Director
TEAM: Scott Dahl, Jason Bottenus, Jenessa Vack, Allyson Hickey, Jack Dalbey, Neal Reiter
AWARDS: Graphis Advertising Annual 2021, The Show 2020